The U.S. hotel industry in March reported increases in all three key performance metrics, according to data from STR.
Overall, the U.S. hotel industry’s occupancy rose 4.0 percent to 63.6 percent, its average daily rate was up 3.9 percent to US$105.91 and its revenue per available room increased 8.0 percent to US$67.38.
“A very strong March contributed to a solid first quarter showing for the industry”, said Amanda Hite, STR’s president. “Spring breaks, unseasonable warm weather across the country, and the fact that March included 10 Fridays and Saturdays compared to only eight in 2011 helped boost monthly and first quarter performance. The extra weekend days had a positive impact on leisure-oriented hotels, particularly in the Upper Midscale, Midscale and Economy segments.”