STR Issues Strong Summer Forecast for U.S. Hotel Industry
The U.S. hotel industry is expected to report strong performance results in summer 2012, according to the annual summer forecast by STR, a company that analyzes hotels. STR predicts occupancy for June, July and August combined will rise 1.8 percent to 69 percent, average daily rate will increase 3.9 percent to $106.64 and revenue per available room will increase 5.7 percent to $73.59.
